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Beauty Düsseldorf 2018: about 55,000 visitors

The 2018 edition of Beauty Düsseldorf closed its doors on Sunday. On the three days of the trade fair the event’s four halls attracted some 55,000 trade visitors from 77 countries who gathered information on the range of the 1,500 exhibitors and brands.

According to the organisers, Beauty Düsseldorf thus confirmed its key role as “a leading trade fair for service cosmetics”. Alongside innovations and trends as well as the opportunity to place orders visitors were given access to a choice of varied and practice-oriented exclusive training programmes.

As an innovation platform Beauty Düsseldorf sees it as its task to pick up on topical themes and to trigger developments. Visitor feedback on our new BEAUTY Web S@lon, where free workshops on the topics of the Internet, social media and online marketing were offered, was very pleasing. The Trend Forum focusing on the extended specialist field of the Medical SkinCare lectures was in great demand. Our structural changes have paid off,” delights Michael Degen, Executive Director at Messe Düsseldorf.

The next edition of Beauty Düsseldorf will be held from Friday 29 to Sunday 31 March 2019.

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