Leading Turkish beauty trade show Beauty & Care is preparing its 23rd edition, that will take place from 12 to 15 March 2015 in the very heart of Istanbul.
20% growth expected
In 2014, the event hosted 497 brands from 18 countries and welcomed 17,425 visitors, at the Istanbul Congress Center and Lütfi Kırdar Exhibition Center. The organisers forecast the number of exhibitors to increase by 20% this year. “Turkey provides an unprecedented advantage for beauty producers of any size. It is a natural bridge between Europe, the Caucasian Region and the Middle East and has a truly big potential in the beauty and care sector. Thanks to its strategic position, Turkey also enables business with key emerging countries like Russia,” they claim.
Brands and companies represented at the 2015 edition of Beauty & Care include some internationally acclaimed names such as: Algodermia, Algologie, Algotherm, Anna Lotan Cosmetics, Anubis, Ars Kozmetik, Babor, Biodroga, Bio-Cos, Candela, Comfort Zone, Couleur Caramel, Cynosure, Cx Profesyonel Make Up, Depileve, Ericson Laboratoire, Guinot, Isabelle Lancray, J.F Lazartigue, Janssen Cosmetics Türkiye, Klapp, Kozmar Kozmetik, Kryolan, Lpg, Mac Cosmetics, Mary Cohr, Mavala, Namura Hijyenik Ürünler, Nora Bode, Ofra Professional Make Up, Phytomer, Sante Kozmetik, Sothys, Thalgo, Wellcos ...
Countries like Italy, South Africa, India, Taiwan, South Korea, and China will be joining with collective pavilions.
Beauty & Care also organises one-to-one appointments with exhibiting distributor companies and delegations of selected buyers from Turkey and neighbouring countries. The 2015 edition’s buyer delegations focus will be Azerbaijan, Armenia, Iran, Iraq, Libya, Egypt, Algeria, and Lebanon.
“The choice of an easy access location in the city center provides a great advantage both for the companies exhibiting and for the visitors. Our international ‘B2B matching program’, our international network, plus international sale and promotion team, the database we have and our experience in the international arena have a significant role in increasing the fair’s popularity and affirming it as an exclusive networking platform for professional visitors,” explains Yesim Avunduk, General Manager, Fiera Milano Interteks, the company organising the event.