The personal care and home fragrance brand has today announced the appointment of Veronique Gabai-Pinsky as its first-ever chief brand & product officer, effective May 18, 2026.
Building on her contributions as a creative product & brand adviser to the company since November 2025, Veronique Gabai-Pinsky will lead the company’s brand and product organization with the aim to further elevating Bath & Body Works’ consumer proposition. She will join the Executive Leadership Team and report to Chief Executive Officer Daniel Heaf.
“This is a critical role for Bath & Body Works as we continue to transform the business, modernize our consumer offering and return the brand to growth,” said Heaf. “Since joining us as an adviser, Veronique has already made an impact, bringing renewed creativity and a strong instinct for how to connect authentically with today’s consumers.”
Gabai-Pinsky brings three decades of experience across beauty, fragrance, fashion and luxury. Most recently, she founded her namesake brand, Veronique Gabai. Prior to that, she served as president of the Vera Wang Group, overseeing global operations, and spent 13 years at The Estée Lauder Companies, including her instrumental role as global president of the company’s fragrance division and independent skincare brands. Earlier in her career, she held leadership roles at Symrise, Guerlain and L’Oréal.
“Consumers today are looking for more from the brands they love: greater efficacy, more intentional craftsmanship, more meaningful experiences, a value system they can share and a community they are proud to belong to,” said Gabai-Pinsky. “Bath & Body Works has a unique ability to connect product, emotion and everyday feel-good rituals in a way very few brands can. Having seen firsthand the strength of the team and the opportunity ahead, I’m excited and honored to build on that momentum by elevating product innovation, deepening our storytelling and connection with consumers, and creating even more inspiring experiences that resonate with today’s consumer.”
Bath & Body Works’ body care products are available in more than 1,900 stores in the U.S. and Canada, 500-plus international locations, online at bathandbodyworks.com and on Amazon.
