BASF Personal Care debuts Ameriflor Calm to make sensitive skin more resilient

Ameriflor Calm, BASF’s newly launched botanical active ingredient, has been shown to make sensitive skin more resilient. According to the manufacturer, the new substance not only helps to reduce redness appearance and trans-epidermal water loss but also defends the skin against environmental aggressors.

Global concern

Data suggest that sensitive skin may affect up to 70% of women and 60% of men globally. [1] The prevalence of this condition is driving a growing interest in effective topical formulations based on natural ingredients

“Ameriflor Calm addresses the pervasive issue of sensitive skin by combining modern science with bioactive compounds from the Self-Heal plant (Prunella vulgaris), a resilient botanical that has long been utilized in traditional practices by Indigenous nations such as the Nitassinan, Catawba, Cherokee and the Algonquin-speaking nations, [2]” explains Lucilene Veira-Nunes, Global Business Management, Beauty Care Solutions at BASF.

Clinical studies

Ameriflor Calm was tested in clinical studies with participants showing signs of sensitive skin, applied in topical formulation at 1% concentration over 28 days, with evaluations at baseline, 7 days, and 28 days.

After 7 days of use, the ingredient demonstrated a 10% improvement in skin redness appearance and showed a significant improvement compared to the placebo (8%), with continued positive results observed after 28 days of use. Trans-epidermal water loss also improved substantially by 11% compared to placebo after 7 days of use.

Sustainable and ethical sourcing in the Americas

The new ingredient is responsibly sourced from regenerative organic farms in Oregon that are certified by the Regenerative Organic Alliance. This ensures full traceability, fair labor practices and environmental stewardship.

Furthermore, Ameriflor Calm is manufactured at a site that runs on 100% renewable electricity [3], contributing to environmental resilience by reducing CO2 emissions.

“In today’s market where consumers value transparency and efficiency, Ameriflor Calm reduces the appearance of redness, supports skin barrier function, and strengthens resistance to environmental stressors, seamlessly blending the plant-based knowledge from Indigenous traditions in the Americas with modern scientific techniques to enhance the resilience of sensitive skin,” concludes Lucilene Veira-Nunes.