To meet the rapidly growing demand for more clean-conscious beauty solutions, BASF has developed Retinol 50, a new grade of retinol which does not include BHA or BHT and therefore, is better aligned with industry clean beauty lists, in particular those developed by major retailers in the USA. Indeed, BHA and BHT are considered ingredients of concern among some consumers and have been included on many clean beauty lists in the personal care industry such as Clean at Sephora and Conscious Beauty at Ulta Beauty.

According to BASF, the new grade has similar stability to the company’s previous versions of the ingredient while containing the same high active loads of about 50% retinol.

With the addition of Retinol 50 to our portfolio, BASF continues to meet consumer and industry requirements for clean-conscious beauty products,” said Nader Mahmoud, Vice President Business Management for Personal Care North America. “As a key supplier of retinol to the market, BASF Care Chemicals must continue to optimize our portfolio and innovate for the market demands of today and the future.