BASF Personal Care
Where authenticity meets science: BASF redefines beauty with Authentic+
From exercising and living healthier to using beauty products and treatments, the possibilities for self transformation have never been...
Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape
As life expectancy rises, consumer priorities are evolving, pushing the beauty industry to adapt. Today’s consumers seek more than just...
Beyond Beauty by BASF: Unlocking the future of personal care
In our changing world, people are increasingly aware of the need to protect the environment, preserve resources and address climate...
Enhancing authentic beauty for blemish-prone skin
Take the #NoFilter skincare trend to a new level and fulfill consumers’ desire of authentic beauty with Epispot™, a revolutionary...
BASF’s new plant-based alternative for hair repair and protection: Kerasylium
Pollution, lifestyle and styling routines - human hair is exposed to a wide range of stressors. To maintain its resistance and...
Sustainable cosmetics with biopolymers
In the personal care industry, sustainability has reached new dimensions of importance. Cosmetics are consumer goods, and have to meet...
Hydagen Clean - The latest addition to BASF’s biopolymer portfolio
BASF has been systematically expanding its range of nature-base polymers to meet consumer demand for personal care products that are free...
