bareMinerals is branching out into skincare, with a new product range designed to challenge the traditional approach to aging. ’Skinsorials’, which launched in the US this month, aims to transform skin so that it looks both healthier and younger. The nine-piece range features a new ’hero product’, the ’SkinLongevity Vital Power Infusion’ - a lightweight serum essence designed to reawaken and help maintain a healthy glow.

“It's time to make feeling beautiful the goal," claims Leslie Blodgett,...

“It’s time to make feeling beautiful the goal," claims Leslie Blodgett, Creator of bareMinerals. Photo: © Bare Escentuals Beauty, Inc.

"I believe it’s time to focus on making healthy choices every single day that energize you and make you look and feel incredibly vibrant, radiant and beautiful," explains Leslie Blodgett, Creator of bareMinerals. "Until now, the conversation around skincare has always been about reversing the aging process, and anti-aging. That thinking is outdated. It’s time to make feeling beautiful the goal."

The range works on a three-part ritual philosophy of ’purify, empower and moisturize’ and includes four cleansers loaded with mineral-rich sea salts, four different moisturizers and the aforementioned SkinLongevity Vital Power Infusion. The infusion, designed to be used after cleansing twice a day, includes California Poppy and Lempuyang Ginger Extracts to combat the signs of aging.

The products focus on an ingredient known as ’Long Life Herb’, which comes from the island of Okinawa, known as "the island of long life." A Long Life Herb Extract is the secret behind the new SkinLongevity Vital Power Infusion. The herb, which is also known as Chomeiso in Japanese, is a superfood packed with antioxidants, calcium, magnesium, potassium and polyphenols.

The move comes after the brand, which is famous for its colourful mineral cosmetics and foundations, conducted a global skincare survey and discovered that 72 per cent of women feel that their skin is unhealthy, despite using products.