The Italian company has launched a new range of closures to offer an eco-friendly alternative to traditional virgin polypropylene (PP) components.
The closures which have been traditionally made in virgin PP by Baralan, will now be available in three PCR levels: a base level of 30%, an intermediate level of 60% or a full level of 100%. The new range is produced in the company’s facility in Italy.
Baralan said this new offer aims to promote a circular economy throughout the cosmetics packaging industry. The varying PCR levels offered will allow brands to maintain their desired level of packaging aesthetics, while also achieving their sustainability goals and meeting the increased consumer demand for sustainable products. “Even customers requiring components with premium aesthetics can still incorporate a certain amount of PCR into their packaging solutions,” said the company.
The PCR material can be used with existing moulds and equipment, allowing brands to transition to more sustainable products without having to invest in specialized equipment.
“This launch is extremely exciting for us in the sustainability perspective – one that signifies our commitment to developing innovative, yet eco-friendly cosmetics and beauty packaging solutions that meet the high levels of quality our brand customers and end-users expect, while at the same time reducing our environmental impact,” said Maurizio Ficcadenti, Global R&D Manager at Baralan. “While our PCR closures mark our latest shift towards sustainability, in 2022 and beyond our team will be keenly focused on making even more sustainable improvements across our product lines that support a closed-loop system for recycling materials and reducing waste.”
For more information on the latest beauty packaging innovations, read our special issue : Beauty Packaging Innovation - February 2022.