The Estée Lauder Companies and Balmain have entered into a license agreement to collaboratively develop, produce, and distribute a line of beauty products named: Balmain Beauty. The first products are expected to launch in fall 2024.

The new brand will be overseen by Guillaume Jesel, who has been appointed President, Global Brands, Tom Ford Beauty, Balmain Beauty and Luxury Business Development. He will be responsible for the overall strategic direction, global development, management and growth of Balmain Beauty. He will work closely with the leadership of Balmain, in particular with Olivier Rousteing, Creative Director of the brand.