gallery - Back-to-school beauty launches and innovations
Summer is already coming to an end in the Northern hemisphere and brands are presenting their new products and innovations to beauty fans. Here are some of the hottest launches for the new season.
NCLA Beauty: Sugar Sugar - Almond Cookie
NCLA Beauty’s new collection of ‘Sugar, Sugar’ exfoliating lip scrubs includes an ‘Almond Cookie’ version. The 100% vegan formula includes organic beet sugar, and almonds and cocoa butter.
Fenty Beauty’s new moisturizing foundation
Fenty Beauty by Rihanna has reformulated its famous “Pro Filt’r Soft Matte Longwear” foundation and offers a moisturizing version “Pro Filtr Hydrating Foundation”, available in 50 shades. On shelves since August 15th.
Glow Recipe’s Avocado Melt Retinol Eye Sleeping Mask
Glow Recipe added to its repertoire recently with an ‘Avocado Melt Retinol Eye Sleeping Mask’ that promises to moisturize and brighten the skin while also tackling fine lines, and puffiness. It contains retinol and plant-based ingredients such as avocado and coffee berry.
Avon uses artificial intelligence to develop new mascara
Avon turned to social media to create their new mascara “True 5-in-1 Lash Genius Mascara”. The brand has used an artificial intelligence tool to read, filter and rank thousands of user comments and find what they are looking for in a mascara. The promise: volume, length, definition, curve and intense colour.
Tatcha’s new eye cream
The skincare brand’s new ‘Silk Peony Melting Eye Cream’ contains Japanese White Peony to help lock in moisture. The cream comes in a cushiony balm texture that melts into the skin upon application.
Juicy Couture’s new liquid lipsticks
Juicy Couture recently launched a trio of iridescent liquid lipsticks promising a soft velvet finish. The new products are available in the following shades: lilac, magenta and soft gold.
A blackberry treatment for the lips by Fresh
Fresh has teamed up with the creative and beauty influencer Ingrid Nilsen to launch a New York-inspired, blackberry version of its ‘Sugar In The City Tinted Lip Treatment Sunscreen SPF 15’, offering protection, hydration, and a pop of fruity colour.
Nails switch to Scottish time with OPI
The OPI Scotland collection is designed to refresh autumn manicures with 12 shades from light pink to bright orange.
Lush Cosmetics new soaps
The natural beauty brand has launched a trio of new soaps. The formula includes cocoa butter and coconut oil to soften and hydrate the skin.
close
