German’s leading brand in professional cosmetics brand Babor has opened its new flagship store on Französische Strasse in Berlin, Germany.
Over an area of 130 m2 dedicated to beauty, the new store invites visitors to try things out and to have a personal consultation. At the same time, Babor’s high-end skincare products are presented as the “heroes” of the beauty industry. Christiane Lingner, proprietor of the new flagship, sums it up as “strong and feminine - just like the women who come here to enjoy their own, personalized indulgent experience”.
Each of the three rooms in the treatment area is dedicated to a product highlight, which in turn is reflected in the individual material and colour codes selected. The finest materials such as brushed metal in gold, rose gold or carbon underline the superior quality of the treatments. For Michael Schummert, Managing Director of Babor, the opening of the new store marks a homecoming and, at the same time, a step into the future. “Of course Berlin is particularly close to my heart, not only because it is my home, but also because this city has the power to reach out into the world,” he says. “That is why I am delighted to have the opportunity to consistently refine our concept here with our new store. It’s luxurious, stylish and forward-looking - just like Babor products.”
The full range of Babor products is available at the new flagship.