Premium Beauty News - You have focused your strategy a lot on "naturalness"?
Mario de Luigi - It is true and we can only welcome such a move! Because it is undoubtedly a strong market demand. In fact, we have successfully managed to be able to offer our customers all our product ranges in a "100% natural" version. Quite a challenge believe me, which was made possible through significant investments in research and development. Don’t forget that out of a staff of about two hundred people, more than forty work in our laboratories.
We are continuing to ride this so-called natural trend through the development of high performance bio products. A research work, which started ten years ago, and a source of great satisfaction and concrete orders for our company.
Premium Beauty News - With "make-up" and "skincare" you are wearing two hats?
Mario de Luigi - We are indeed involved in both areas. Our development and production efforts concern both, but it is true that the "skincare" share is significantly increasing. And as you know, the border between the two is quite thin.
Premium Beauty News - You only produce in Italy?
Mario de Luigi - Yes, because the "Made in Italy" is a real plus in our business. We mustn’t forget it. Added to the fact that everything we do is designed, produced, packaged in-house in our factories, a characteristic which guarantees a high level of quality and control.
Premium Beauty News - You have planned to increase further your production capacity?
Mario de Luigi - We have no other choice! Demand continues to grow. And our 15 000 m2 production area is becoming scarce. We are a small company that offers the services and advantages of a larger structure, but with this added flexibility of small businesses that we absolutely want to preserve. We don’t want to grow for the sake of growing, we are just seeking to always meet the every need of our customers.