Twenty six Certified B Corporations across eight countries and three continents have formed the B Corp Beauty Coalition, an association seeking to improve the sustainability standards of the beauty industry.

Within the new structure, member companies expect to identify and share better practices, implement improvement actions and publish their outcomes. The coalition will also work to influence the beauty industry to trigger broader changes which can ultimately improve its social and environmental footprint.

As Certified B Corporations meeting the highest standards of social and environmental impact, we have become increasingly uncomfortable with the social and environmental footprint of the beauty industry and concluded our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment. So, we have decided to form a coalition to leverage our combined strengths and deliver tangible benefits to beauty customers, communities, and the planet we share,” explained Davide Bollati, President of Davines, founding member of the B Corp Beauty Coalition.

Four key issues

According to its founders, the coalition’s vision is to deliver ‘beauty for good’. More specifically, members commit to invest their time and efforts to improve four key issues in the cosmetics industry:

- ingredient sourcing and sustainability;
- greener logistics;
- packaging responsibility;
- consistent and clear external messaging that customers can understand and trust.

Work has already started, and we will be welcoming more certified B Corps to add their talent and contribution as we gather momentum,” said Shaun Russell, founder of Skandinavisk, and a co-founding member of the B Corp Beauty Coalition.

The 26 founding member companies include: Arbonne, Aromase, Aromatherapy Associates, Badger, Beauty Kitchen, Cha Tzu Tang, Davines Group, Dermo Phisiologique, Dr. Bronner’s, Expanscience Laboratories, Greencircle Salons, Greenvines, Herbatint, JuliArt, Koa + Roy, Lafe’s, MaCher, Melanin Essentials, Made for Life Organics Cornwall, Natural is Better, Oneka, Prose, Rituals Cosmetics, Rudolph Care, Skandinavisk, The Body Shop.

The work of the Coalition is going to greatly accelerate the beauty and personal care industry’s - and our economy’s - shift to a just, regenerative, zero- carbon future,” commented Kara Peck, Senior Director of Strategy & Partnerships for B Lab US/Canada, the non-profit organisation behind the B Corp certification.