Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Axilone supplies the packaging of «Rouge IN LOVE» by Lancôme

With 24 different shades, a new ultra-light texture and an orginal small size format, Lancôme’s new “Rouge IN LOVE “ is out to conquer lips everywhere. The packaging was developed by Axilone, the subsidiary of the Ileos group specialized in plastic injection and metal stamping.

Axilone’s challenge, and the idea behind the technical solutions under consideration was to create the smallest lipstick possible that was still heavy to the touch.

It all began with the cap. To get a weighted effect without changing its shape, Axilone chose a solution of two weighted tips with very fine walls, one in metal and the other in aluminium.

The same objective went for the closure. A small plastic piece inserted at the bottom of the tube caused ‘click’ of the locking system. This technical feat meant that nothing stuck out of the tube, which would have made the outside of the cap more cumbersome.

In terms of finishing, the cap is doubly anodized, both matte and shiny, and is engraved as well. Lancôme’s symbolic rose is engraved flat on the top and even more delicate, a frame with straight lines is engraved on the cylindrical shape. On a silver base, the name of the lipstick appears on the front and stitching on the back is silkscreened in red.

The cap slides on an aluminium tube, which also features a weighted tip. The base resembles a wedding band with a round, inflated shape obtained by embossing and features the engraved brand name. One last detail is a border in pearlescent grey ink obtained using rotation pad printing, which imparts a finishing touch to this lipstick.

© 2012 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more
Webinars
E-shop - latest publications
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close