Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Axilone: New packaging styles for Givenchy

On the occasion of the next Luxe Pack Monaco tradeshow, which will be held on the 27th-29th October 2014, Axilone will present two new styles of packaging created for Givenchy: a miniature version of the Givenchy Le Rouge lipstick, and the bottle stopper for the fashion house’s latest range of perfumes, L’Atelier Givenchy.

Specialised in stoppers, caps and lipstick cases, Axilone has been working for Givenchy for several decades, they designed and made the perfume bottle stoppers for Amarige, Ange ou Démon, Play For Her and Very Irrésistible.

Launched during the spring, L’Atelier Givenchy is a range of perfumes inspired by the fashion house’s haute-couture creations and emblematic fabrics. An inspiration which is also found in the packaging, with the stopper of the perfume bottle in the shape of a bobbin complete with cotton thread. Made from smokey black coloured Surlyn, the hexagonal stopper is topped with a fine sheet of black lacquered zamak, on which the brand’s logo is engraved, with a ring in PCTA decorated with a different coloured thread for each perfume.

Launched in 2013, “Le Rouge “ is a fashion range of lipsticks, completed with a leather case. “Although the mini version is given as a free sample, it still has to be of the same high standard and quality,” highlights Axilone in a release. The mini thus has a standard lipstick mechanism the same as its larger version. The packaging and finishing is also of the same standard.

Made in ABS with a semi-matt varnish finish, the base and cap have undergone a number of hot stamping highlights: one along the cap highlighting the brand name, and two others on the top of the cap highlighting the brand logo.

© 2014 - Premium Beauty News -
latest news

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies