The group specializing in the design and manufacture of primary packaging for high-end fragrances, skincare and colour cosmetics is expanding its capabilities in formulation and filling through the acquisition of China’s Anewcos.
Skincare and makeup
Established in 2011, Anewcos is located in Suzhou, Jiangsu province (China) that employs around 120 persons. With a site capacity of 13.000 sq m, Anewcos provides formulation, product development and filling services to Chinese brands active in the beauty industry. The categories in which the company specializes are primarily skincare creams as well as loose powders and foundation for colour cosmetics.
“Flexible and offering short lead-times, Anewcos has been developing an extensive portfolio of innovative proprietary formulas, for which the company is renowned in the market,” said Axilone in a statement.
The acquisition of Anewcos gives the Axilone Group the opportunity to accelerate its growth with brands in China and elsewhere, by offering turnkey and full service solutions, and to diversify its portfolio of products, beyond its historical know-how.
In addition, Axilone believes the expertise of Anewcos in formulation will also enable the group to increase its capacity to “propose superior solutions when designing next generations of primary packaging.”
With a specific expertise in high-end primary packaging and market recognition for its lipsticks and caps, through either customer-specific developments or non-exclusive stock items, Axilone intends to build on Anewcos’ expertise to expand to new categories.