“Offer more than a rose for Valentine’s Day” is what Lancôme offered to all the lovers for this occasion, with Trésor Midnight Rose. With a striking visual effect, the dip tube disappears behind a very decorative trim which redraws the stem of the rose immersed in the bottle leading to the fabric-made flower which covers the pump. The stem and flower combine perfectly to form this symbol of love.
The Axilone technical team designed and created every detail in the shaft, its thorns and its curve. The aim was to ensure the creation of the plastic piece while keeping the natural look of a flower stalk. It was also necessary to ensure good "gripping" on the pump, the correct passage, and good packaging assembly. Not to mention the strategic choice of neutral material and dyes compatible with the juice...
