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Innovation & new products

Axilone: A “One Hand” lipstick mechanism based on simplicity and low production costs

In terms of primary packaging, the need for innovative ways of manipulating products remains strong. In line with this trend, Axilone is betting on simplicity and low production costs to provide a response to the problem of putting on lipstick, as shown by a new “One Hand” lipstick packaging patented by the company.

Putting on lipstick made easier

To provide a solution to the requirements of mass market brands generating large volumes and targeting young female consumers, Axilone has imagined a « One Hand » lipstick. Its originality: made on one piece, the base and the top connected by a hinge. The design has its advantages in terms of production costs.

To use it, simply raise the top and turn the mechanism accessible through a window, all with one hand: a new, innovative and practical gesture.

This one handed manipulation reflects a general trend in behaviour: doing several things at the same time! On the telephone, in the car, while walking, women check the way they look, put on make-up, mascara and perfume [1]. Re-doing lipstick is the task repeated most often.

Made in Polypropylene (PP), the lipstick can be finished with a chape metal trimming in aluminium to satisfy the needs of more selective markets.

Innovation and industrial skills

« Controlling the feasibility of packaging techniques, finding the industrial solution internally, and remaining in touch with market needs, » is the credo of Jean-Paul Dénécé, the company’s Head of Innovation.

At Axilone, innovation is an essential feature of any industrial solution. An innovation supervisor appointed to each site and department means that approximately ten employees are directly involved. Each and everyone must submit “astonishment reports: remarks and notes on a fact, object, technique, wherever from and appealing to the packaging sector.

These techniques are implemented in all the fields of expertise of the company specializing in stoppers and lipstick tubes. An industrial know-how that covers the whole process or plastic injection moulding and aluminium stamping (design, moulding, production, assembly) and all types of finishings and decorations (anodising, metal plating, lacquering, tampography pad printing, hot stamping, engraving...).

Footnotes

[1] The same inspiration for Vaposphère, a solution for a stopper for a perfume bottle, manipulated with one hand, also patented by Axilone.

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