Coty and Avon Products have decided to join forces in Brazil. According to the terms of the tow companies’ partnership agreement, select Coty fragrances will be marketed and sold through Avon Brazilʼs network of 1.5 million independent sales Representatives.
Brazil, Avonʼs largest market, is also the largest fragrance market globally. The deal brings together Avonʼs extensive network of Representatives in Brazil and Cotyʼs portfolio of celebrity and lifestyle fragrance brands (Lady Gaga, Beyoncé, Davidoff, Kate Moss, etc.) in an effort to increase both companiesʼ global fragrance market share, consumer loyalty and brand appeal in Brazil.
“This commercial partnership allows Coty to expand its geographical reach and strengthen our footprint in the emerging markets, with Brazil being a key driver in our growth strategy,” said Renato Semerari, President, Coty Beauty. “Avonʼs extensive experience in Brazil makes the company an ideal partner.”