Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Avon selects Fusion Packaging’s Axis

For dressing up its new anti-aging product, Avon has selected Fusion Packaging’s Axis twist-to-open airless package.

Decoration was a key component to the collaboration between the American beauty brand and the Dallas-based packaging supplier. The end result is a highly reflective, colour intense appearance to Avon’s Anew Reversalist Firming Serum package.

The outer bottle was injected with a translucent red using FusionMatch Decoration Technology while the inner bottle features a mirror spray decoration that was used to capture the appeal of a reflection. The UV metalized shiny silver pump and matching hot stamped decoration.

The Reversalist Firming Serum is part of Avon’s Anew Clinical collection, containing Alpha Hydroxy Acid anti-aging technology. Because of the serum’s cutting-edge ingredients, the brand needed an advanced bottle to store and protect the formula. The airless Axis bottle, available in 15 ml, 30 ml, and 50 ml capacities with a 0.23 ml output level, was selected after exceeding Avon’s thorough testing procedures,” explains Fusion Packaging.

The Axis, which has been “designed with sustainability in mind”, does not require an overcap and is available with or without a base. The airless package is highly customizable with plenty decoration possibilities, including silk screening, hot stamping, UV metalizing, colour injections and custom sprays.

The Anew Reversalist is available in Poland and other Eastern European markets.

© 2014 - Premium Beauty News -
latest news
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies