Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Avon partners with Korres in Latin America

US based cosmetics firm Avon Products and Greek brand Korres are teaming up to expand their respective businesses in Latin America. According the agreement, Avon will exclusively develop, manufacture and market Korres products in Latin America. This long-term strategic alliance includes all major markets where Avon operates in Latin America, and provides Avon the option to purchase all of the intellectual property rights to the Korres products in that region.

Latin America is a growing beauty market and is Avon’s largest business unit, accounting for nearly half of the company’s revenues.

Korres is a skincare brand created by Greek pharmacist George Korres in1996 out of the oldest homeopathy pharmacy in Athens. The brand now offers over 400 products sold in 30 countries worldwide, where it is renowned for its efficacious natural formulations.

Latin America has always been of interest to us. We feel there is a unique opportunity to reach consumers who share our values and philosophy,” said George Korres.

In 2009, Korres had entered into a product licensing agreement with Johnson & Johnson, another cosmetics giant, to sell and distribute its products in North America.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close