Avon Products has appointed José Vicente Marino as Executive Vice President and General Manager, Brazil, effective 17 September 2018. Mr. Marino will be responsible for accelerating growth in Brazil, Avon’s largest business, reporting to Jan Zijderveld, Chief Executive Officer.
Mr. Marino has held executive positions at Natura & Co., latterly as Chief Operating Officer and a member of the Executive Committee, where he led the multi-channel and multi-brand strategy, and the entire sales team, having been promoted successively from Brands & Business VP and Marketing & Sales VP. Most recently, he was President at Flora Cosméticos e Limpeza, a leading beauty and hygiene products company owned by JBS Group and part of J&F Investimentos S.A., where he led sales growth of more than 15% during his time in the business.
« It is exciting to join Avon during this important time in its history, » said Mr. Marino. « I have long admired Avon’s brand, its millions of beauty entrepreneurs, its highly appealing portfolio of beauty products and the compelling purpose at the heart of a company, which has been a champion for women for over 100 years. With consumers losing trust in corporates, direct selling between a Representative and her customer has never been more relevant. I was also attracted by the quality of the executive team, who will help me to increase Avon’s selling opportunity in Brazil, leverage digital opportunities, enhance execution and drive increased profitability. »