Avery Dennison has launched a certified portfolio of vegan labels, which are therefore free from any animal-derived components. Additionally, every item in the portfolio was created without animal testing, or the use of GMOs of animal origin. Because of this, the collection has received approval from Eve Vegan, an independent organization created by Vegan France, which works to promote vegan alternatives in different industries.
At the time of launch, there are six paper facestocks, three adhesives and two liners in the collection, and they can be mixed and matched according to customer needs. According to Avery Dennison, each item offers a similar level of performance to non-vegan alternatives in both converting and application. Based on converter and end user needs, there are plans to expand the range with new paper facestocks.
“Veganism goes beyond diet,” says Luuk Zonneveld, product manager at Avery Dennison. “It’s a philosophy and way of life centered on avoiding animal exploitation for food, clothing and everything else you can think of. Naturally, this extends into the world of packaging, and we’re excited to help brand owners take their dedication to being cruelty-free to the next level with these innovative labels developed by our R&D team.”
The new labels are suitable for the beauty, wine and spirits and food and beverage sectors.
For more information on the latest beauty packaging innovations, read our special issue : Beauty Packaging Innovation - February 2022.