A refillable jar…
The Hyaluron Activ B3 line is characterized by a new approach to fight signs of aging and its reduced environmental footprint. The latter follows the sustainability policy adopted by the Pierre Fabre group, which is best exemplified by the creation of the Green Mission in 2019, an integrated corporate unit that coordinates all of the Group’s CSR and sustainability initiatives. In line with this policy, since 2020, the group’s new products have been designed following eco-friendly rules.
“Only one year after its launch on the market, thanks to its versatility and fresh and innovative appeal, RE PLACE has won itself a place of honour in the world of skincare. Equipped with an eco-refill that is easily removable and replaceable, it represents the ideal solution for Avène,” said Lumson in a statement.
… and an airless glass jar
Avène also entrusted Lumson for the packaging of the Multi-Intensive Night Cream of the Hyaluron Activ B3 line. The formulation stimulates cellular renewal and activates collagen synthesis. The brand has chosen a customised version of Envers Glas to protect the degradation of the hyaluronic acid rich formulation and increase its lifespan.