The Australian sunless tanning brand known for its natural looking finish has inked its first major U.S. retail partnership with Ulta Beauty, marking a significant step in its global expansion.
"Partnering with Ulta Beauty is an incredibly meaningful milestone for us," said Maddy Balderson, Co Founder of Luna Bronze.
Founded by longtime friends and entrepreneurs Rhiannon Hall and Maddy Balderson, Luna Bronze was born from the desire to create a sunless tanning alternative that would deliver the confidence of a bronzed glow without compromising skin health. Inspired by Maddy’s experience with skin cancer, the founders set out to build a brand that prioritized skin-first formulas, sensorial ease of use, and natural-looking results.
"Our goal has always been to elevate self-tanning with clean, considered formulas that prioritize skin feel and a natural-looking finish. This partnership allows us to introduce that approach to a wider U.S. audience through a trusted retail partner," added Rhiannon Hall, Co Founder of Luna Bronze.
As part of the launch, Ulta Beauty will feature a curated edit of the brand’s 15 bestselling and hero formulas, including: Self Tanning Milk, Glow Tanning Moisturizer, Self Tanning Jelly, Instant Bronzing Cream, Total Eclipse Self Tanning Mousse, and Illume Tanning Water.
"The sun care and self-tan category continues to grow as our guests become more engaged with products that support both beauty and self-care," said Lisa Tamburello, Vice President of Merchandising, Ulta Beauty.
"Self-tanning has evolved into an important ritual for many guests; one that’s about confidence, wellness, and feeling your best year-round. As global beauty continues to rise, our guests are also seeking brands from around the world that bring fresh perspective and proven expertise. Luna Bronze exemplifies this with its Australian heritage and elevated approach to sunless tanning, and we’re excited to welcome the brand to Ulta Beauty," highlighted Lisa Tamburello, Vice President of Merchandising, Ulta Beauty.
Luna Bronze products have been available at Ulta Beauty stores nationwide and on Ulta.com since February 8th, 2026.
