The science-backed beauty brand is opening of its first standalone pop up retail experience in the US. For the month of October at The Grove in Los Angeles, consumers will be able to experience firsthand the brand’s products alongside complimentary, personalized consultations from onsite experts.
“We are thrilled to open the brand’s first conceptual pop-up in North America for 4 weeks in October,” says co-Founder and CEO Charles Rosier. “It’s a true LA destination takeover with a modern introduction to our premium skincare and luxury wellness regimens.”
Throughout the month, the brand will feature special public appearances by a variety of VIP brand ambassadors and beauty industry leaders along with 1-on-1 services and limited-edition gifts with purchase. Guests will be able to learn about their skin and hair health via innovative scanning devices.
Augustinus Bader’s design-inspired takeover of the 250 sq. ft. space visually embodies the science and technology at the center of the brand. The design recalls the abstraction of the reflective surfaces, clean lines and the iconic chemistry table in a research laboratory integrated with key brand cues, copper and blue of product packaging and the healing star. To telegraph the brand’s presence, the oversized product factices outside create a beacon as well as area for social gathering.
This temporary installation is in partnership with Nordstrom, a key retailer for Augustinus Bader and also located nearby in The Grove.
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Augustinus Bader at The Grove in Los Angeles Timing: Oct 3rd - Oct 29th |
