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Au Pays de la Fleur d’Oranger, a brand from the land of high perfumery

Virginie Roux was born in a family of perfume flower producers from the region of Grasse, in Provence. When she founded Au Pays de la Fleur d’Oranger (“In the land of orange blossom”), she wanted to celebrate the olfactory richness of her heritage with refined perfumery. Her meeting with perfumer-creator Jean-Claude Gigodot, who formed a pair with Jean-Claude Ellena for several years, helped her create a first collection focused on Néroli Blanc in 2011, before enriching her range with the Inédits collection designed with French Riviera flowers. The brand is distributed by Sens Unique in Paris and is present on major niche perfumery global markets. It has gradually developed and settled since its beginnings and is now launching two new fragrances: Néroli Oud and L’Eau de Madeleine, the first opus of a new collection dedicated to women.

L’Eau de Madeleine

L’Eau de Madeleine

Au Pays de la Fleur d’Oranger is meant to be atypical and stand out from the usual codes of luxury perfumery. The name is quite long and can make it pretty hard to export the brand, but Virginie claims it as a real identity. She uses white, partly opaque Saverglass bottles to disentangle the visual from the olfactory and thus avoid trying to influence choices to let the nose express itself. “I like going against the norm,” confides Virginie Roux.

A flagship raw material, Néroli Blanc or bitter orange tree flower, supports a trilogy of various accords: Neroli Blanc L’Eau de parfum contains accords of Neroli, lemon tree petitgrain, bergamot orange, rose jasmine, and benzoin; Néroli Blanc Intense is stronger, with verbena, bergamot orange, rose jasmine, and cedar accords; Néroli Blanc L’Eau de Cologne is fresher with its accords of grapefruit, bergamot orange, rose, and tea. The new Eau de parfum Néroli Oud completes the collection with a more powerful juice. “The original, unique note that mixes Neroli and Oud reveals certain aspects of the Oud note that perfectly suit our Western markets. It is a real astonishing, explosive blend,” Jean-Claude Gigodot explains.

Néroli Oud

Néroli Oud


The second creation, Eau de Madeleine, celebrates the memory of women that left a mark on our lives with a more powerful scent, where the very high concentration in Encens prevails. The opaque, black bottle surmounted by a wooden cover designed by Pujolasos is decorated with a vintage tin application. Eau de Madeleine introduces the Liberté collection dedicated to free women profiles, which will count four fragrances.

With its sophisticated compositions made with natural materials rather than too many synthetic ones, the Au Pays de la Fleur d’Oranger range will delight a well-informed public. The brand is present on the global level, mainly in Europe and the Middle-East, and is available in Paris at Sens Unique.

Kristel Milet

Portfolio

  • Néroli Oud, Au Pays de la Fleur d'Oranger
  • L'Eau de Madeleine, Au Pays de la Fleur d'Oranger
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