Au Pays de la Fleur d’Oranger is meant to be atypical and stand out from the usual codes of luxury perfumery. The name is quite long and can make it pretty hard to export the brand, but Virginie claims it as a real identity. She uses white, partly opaque Saverglass bottles to disentangle the visual from the olfactory and thus avoid trying to influence choices to let the nose express itself. “I like going against the norm,” confides Virginie Roux.
A flagship raw material, Néroli Blanc or bitter orange tree flower, supports a trilogy of various accords: Neroli Blanc L’Eau de parfum contains accords of Neroli, lemon tree petitgrain, bergamot orange, rose jasmine, and benzoin; Néroli Blanc Intense is stronger, with verbena, bergamot orange, rose jasmine, and cedar accords; Néroli Blanc L’Eau de Cologne is fresher with its accords of grapefruit, bergamot orange, rose, and tea. The new Eau de parfum Néroli Oud completes the collection with a more powerful juice. “The original, unique note that mixes Neroli and Oud reveals certain aspects of the Oud note that perfectly suit our Western markets. It is a real astonishing, explosive blend,” Jean-Claude Gigodot explains.
The second creation, Eau de Madeleine, celebrates the memory of women that left a mark on our lives with a more powerful scent, where the very high concentration in Encens prevails. The opaque, black bottle surmounted by a wooden cover designed by Pujolasos is decorated with a vintage tin application. Eau de Madeleine introduces the Liberté collection dedicated to free women profiles, which will count four fragrances.
With its sophisticated compositions made with natural materials rather than too many synthetic ones, the Au Pays de la Fleur d’Oranger range will delight a well-informed public. The brand is present on the global level, mainly in Europe and the Middle-East, and is available in Paris at Sens Unique.