North America’s leading Asian beauty retailer is accelerating U.S. growth with major openings in some of the country’s most iconic shopping centers, including King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington, and Garden State Plaza in New Jersey.
Fresh off the September opening of its 15th store on New York City’s Upper East Side on 1542 Third Ave, between 86th and 87th — the city’s largest Asian beauty store to date — this wave of new locations represents the brand’s most significant U.S. expansion to date. Now operating 20 locations in Canada and the U.S., Sukoshi aims to exceed 40 stores by the end of 2026, cementing its influence on the future of Asian beauty.
Founded in 2018, Sukoshi has been a driving force behind the growth of K-beauty across North America, offering a curated selection of more than 200 brands from Korea, Japan, and beyond. In 2025, Sukoshi has partnered with two sought-after beauty brands, Red Chamber and Girlcult, for their North American debuts.
"As Asian beauty continues to shape global standards, we’re proud to be leading its expansion across North America," says Linda Dang, CEO of Sukoshi. "Scaling is not just about opening stores. It is about setting a new standard for Asian beauty and giving customers a place where education and discovery feel natural."
