As consumers continue to demand natural ingredients in their beauty products, hair styling formulators seek ingredients derived from nature that could help them to address this trend. In styling, natural solutions can be challenging as they often do not provide the performance of their synthetic counterparts. To solve the equation, Ashland has bet on cassia seeds that are grown wild and naturally harvested in India. This natural material has been used in Ayurvedic and Chinese medicine for over four thousand years.

More stiffness

Styleze CSP polymer addresses the need for naturally-positioned styling formulas where initial stiffness, strong hold and humidity resistance are desired,” said Denise Costrini, global marketing manager at Ashland. “It provides more stiffness and hold than traditional synthetic products such as PVP, while offering that all-important nature derived claim that consumers are seeking without the residue that other natural styling polymers can leave on the hair. Stylezse CSP has 69% natural origin content (according to ISO 16128) and delivers 24-hour humidity resistance that outperforms PVP.

Versatile product

According to Ashland, Styleze CSP delivers clear in-hand gels that are easy to remove from the hair. The versatility of Styleze CSP polymer enables its use in a variety of hair styling products, from styling gels and creams to waxes, mousses and serums.

Formulated in concentrations from 0.5% to 2% in w/w emulsions, Styleze CSP is a possible alternative to PVP to improve the naturality of styling formulations.