Created by Givaudan Active Beauty, EVE is a new application dedicated to New Product Development (NPD) and inspired by the evolution of Artificial Intelligence. The application was conceived to rapidly identify the best match between a product brief and Givaudan Active Beauty’s range of active cosmetic ingredients.
Artificial intelligence and Active Beauty. How can the new product development assistant help you? Watch to find out:
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— Givaudan (@Givaudan) 28 août 2018
Thanks to an intuitive interface, EVE allows users to navigate through several criteria including:
- the targeted consumer profile,
- the expected region of launch,
- the regulatory compliancy needs,
- the positioning of the product,
- the claims,
- the alignment with market trends,
- the type of formula,
- the retail price range.
EVE computes these diverse factors in a decision matrix and suggests the best ingredients matching the customers’ wish list. Once validated by the user, EVE creates a full summary of the new creation, thus offering a holistic report on her suggestions which is sent by email.
“Digital is at the heart of our innovation strategy. In a fast-moving environment, we bring the latest technologies to our customers to help them save time and speed up the product development process. EVE can already compute over two million options to make the lives of our customers easier and to let them focus on their business,” says Justine Catala, Digital Marketing Project Manager at Givaudan Active Beauty.
Headquartered in Switzerland with local presence in over 100 locations, the Givaudan group has more than 11,100 employees worldwide. The Active Beauty division offers an extensive portfolio of innovative active cosmetic ingredients, including anti-ageing, self-tanning, soothing, hydrating, and cooling actives.