After being Senior International Brand Manager for the Massimo Dutti’sperfumes at Antonio Puig, Caroline Bouin joined the Arthes Group on 22nd of September as Marketing & Communication Manager.

Caroline Bouin, new Marketing & Communication Manager of the Arthes...

Caroline Bouin, new Marketing & Communication Manager of the Arthes Group

In her new position, she will define the whole marketing, communication and PR strategy to develop the Jeanne Arthes and Jeanne en Provence brands and increase their notoriety. Caroline will also support the developments of the Private label department,” explain the French company specialising in perfumes and cosmetics at competitive prices.

With an international experience of over 10 years in marketing, Caroline Bouin first was Trade Marketing and Category Manager at Wrigley before being named Global Marketing & Communication Manager at CHD Expert in the United States. In 2008, she created her own company of organic cosmetics, then joined in 2012 the Antonio Puig group in Barcelona to develop the new Massimo Dutti’s perfumes.