Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Artdeco inaugurates its first European beauty shop in Paris

Artdeco’s makeup and skincare lines are available since late June in the first boutique of the German brand in Europe. Located 53 Rue de la Chaussée d’Antin in Paris, in the touristic area of the Grands Boulevards, near the department stores Printemps and Galeries Lafayette, the 170 sqm area features the brand’s 700 references as well and 150 limited editions.

Artdeco’s famous Beauty Boxes, limited annual editions of eye shadows that can be combined together according to one’s desires, are put under the spotlights. A nail bar with customized services, a makeup bar and two treatment rooms also welcome clients interested in express services at affordable prices.

In France, Artdeco is distributed in beauty salons. This new store will enable the brand to increase its reputation and to attract more retail outlets and maybe to enter into the selective distribution channel where it has been sold in Germany since its creation 30 years ago and where it met success, thanks to the sobriety, elegance and quality of its affordable products.

Portfolio

© 2014 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close