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Industry buzz

Artdeco inaugurates its first European beauty shop in Paris

Artdeco’s makeup and skincare lines are available since late June in the first boutique of the German brand in Europe. Located 53 Rue de la Chaussée d’Antin in Paris, in the touristic area of the Grands Boulevards, near the department stores Printemps and Galeries Lafayette, the 170 sqm area features the brand’s 700 references as well and 150 limited editions.

Artdeco’s famous Beauty Boxes, limited annual editions of eye shadows that can be combined together according to one’s desires, are put under the spotlights. A nail bar with customized services, a makeup bar and two treatment rooms also welcome clients interested in express services at affordable prices.

In France, Artdeco is distributed in beauty salons. This new store will enable the brand to increase its reputation and to attract more retail outlets and maybe to enter into the selective distribution channel where it has been sold in Germany since its creation 30 years ago and where it met success, thanks to the sobriety, elegance and quality of its affordable products.


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