Zurich-headquartered group Art & Fragrance SA is changing name to Lalique Group SA. The proposal was approved by shareholders during their ordinary Annual General Meeting on 24 June 2016.

In 2015, The Lalique brand contributed 67% of the Group’s total revenue (EUR 8.5 million, compared to EUR 5.3 million in 2014). “Renaming the company will focus attention on the main brand in its portfolio and make better use of the awareness of the Lalique brand in the international market,” said the company in a release.

The beauty segments (perfume and cosmetics) will continue as before under a new sub-holding company, to be called Art & Fragrance SA.

The change of name will not affect the strategy and orientation of the company’s business activities, which will continue unaltered,” the company concludes.