Arcade Beauty - a world leader of sampling solutions for global beauty and wellness brands - signed a 10-year lease to occupy 10,151 rentable square feet of pre-built space on the partial 14th floor. The company will officially relocate from its current New York location at 1700 Broadway in early 2017. The global beauty sampling leader will occupy 10,000 square feet.

1740 Broadway is a 28-story building located between West 55th and 56th Streets, near Columbus Circle and Central Park. Built in 1950, the former Mutual of New York (MONY) corporate headquarters spans a total of more than 620,000 square feet. It was originally designed by architecture firm Shreve, Lamb and Harmon - the same firm behind the Empire State Building - and was renovated by MdeAS Architects in 2007.

1740 Broadway is part of an emerging neighborhood attracting a diverse mix of industries,” said Scott Silverstein of real estate firm Equity Office, which acquired the building in 2014. “We have focused heavily on our innovative pre-built spaces within the building, implementing forward-thinking design and finishes that have been well-received by brokers and prospective tenants. This was the case with Arcade Beauty, as they had a desire and appreciation for something fresh and creative in the area.