Following a successful launch in the United States, the Arcade Beauty group has launched Abeo, an intelligent digital sampling solution in Europe.

The company, which specializes in sample packaging and manufacturing, thus further expands its digital expansion with a one-stop solution to connect sampling innovation with audience activation. Abeo offers a turnkey approach to deliver a simple and direct method for consumers to explore, sample, and ultimately receive products.

Abeo connects brands with targeted consumers, through social media and...

Abeo connects brands with targeted consumers, through social media and other online tools.

Abeo connects brands with targeted consumers, through social media and other online tools. The platform creates a forum for two-way communication between the brand and consumer by providing a call to action which may include ratings and reviews, drive to full size purchase, user generated content and consumer insights.

Through Abeo, Arcade Beauty provides complete customization of the entire customer experience, including overall design, product sampling selection and direct communication with the customer before, during and after fulfillment. Abeo delivers all consumer data, including actionable recommendations for future campaigns so that you can more effectively build CRM activities and target future customers.

With Arcade Beauty and Abeo’s end-to-end solution from manufacturing to campaign execution to data and analytics, they partner with brands to acquire, activate and grow their consumer base through sampling.