Arcade Beauty Retail (ABR) will aim to offer “customizable and turn-key solutions that provide accelerated speed to market, with customer needs in mind.” According to the group, the new offer will focus on eco-friendly, innovative packaging and delivery systems, sustainable materials and responsible sourcing.
“In the ever-changing beauty and retail landscape, Arcade Beauty Retail anticipates the needs and expectations of the end customer and is committed to partnering with beauty companies and retailers to address them,” details the company in a statement.
Ready-to-sell retail offer
Actually, Arcade Beauty is carrying on the transformation of its business model that was initiated a year ago. To better meet the global demand for turnkey solutions allowing to accelerate the time to market of products in line with rapidly changing consumers’ expectations, the company has strongly strengthened its ready-to-sell retail offer in Europe and North America.
"We are complementing our offer by adding an extra brick to the value chain, thanks to ready-to-use formulas produced with an international network of partners in Asia (Korea and China), but also in France," Arcade Beauty’s Global Business Development Retail Market Director, Candice Jagut, told Premium Beauty News at this time.
Wider portfolio
Starting from 2022, the creation of ABR will allow the group to provide its customers globally a wider array of product solutions and packaging innovations dedicated to skincare, hair care and body care. Initially, it will mainly include sheet masks and pads, body care and hair products. “These can be run in smaller batches with manageable MOQs and on a larger scale, as well, to meet the production and volume needs of all customers,” adds Arcade Beauty.
Customers will also have the choice between a full turnkey service or separate filling services or packaging production and supply.
Developed in France, Europe and the US, the formulas have been selected to meet consumers’ expectation with regard to performance. They are toxicology approved, and have been developed to be clean and natural. Many of the formulas are water-free.
Global manufacturing network
To meet the expectations of all markets, Arcade Beauty Retail makes use of the company’s worldwide network and resources, bringing it as close as possible to key customers in Europe, North America, China and Brazil. This will allow for local production and shortened lead times.
More details on the ABR offer will be unveiled at the ADF & PCD and PLD trade fair to be held in Paris on January 19 and 20, 2022.
