Arbonne, a creator of personal care, clean beauty and wellness products crafted with plant-based ingredients, has named Jorden Bell as its Chief Marketing Officer. Formerly Chief Brand Officer of fashion and lifestyle brand Stella & Dot, Bell brings over fifteen years of leadership and strategic branding experience to this position with Arbonne, including prior leadership roles in beauty and consumer goods companies.
"We are pleased to have a marketing executive and professional like Jorden joining our C-Suite team at Arbonne," shared Tyler Whitehead, CEO Arbonne. "She has been highly influential and a creative leader at the intersection of digital commerce and direct selling. We are confident she will be a wonderful addition as we empower Arbonne clients, customers, and consultants to share our brand into the future."
As Arbonne’s new Chief Marketing Officer, Bell will lead the marketing organization, creative strategy development and innovation supporting the company’s team of Independent Consultants across the globe. Bell will be a key contributor as the company builds upon our existing broad base of customers and clients. She will lead the strategy for long-term creative and marketing expansion opportunities for our consultants and brand ambassadors worldwide in geographic, demographic and digital frontiers. She will be based at Arbonne’s headquarters in Irvine, CA and report directly to CEO Tyler Whitehead.
"I am thrilled to be joining Arbonne as Chief Marketing Officer," said Bell. "It is an exciting time to work within beauty and wellness. I am honored to have the opportunity to partner with such a strong leadership team and to help grow the mission of helping people flourish with healthy living."