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Industry buzz

Aptar’s bulb atomizers continue to win over fragrance brands

More than ever, pumps and sprays appear as key differentiation and segmentation factors in the fragrance market. Thus, several brands - including Yves Rocher, O Boticario, or Nose - looking for a touch of timeless elegance have been won over by the Aptar Beauty + Home bulb atomizers.

Diptyque, Collection 34

For its Collection 34, a series of eclectic perfumery objects for personal and home fragrances, Diptyque was inspired by an age-old tradition of master perfumers, the “thousand flowers”. A bulb atomizer set atop a bottle patterned with flowers and leaves appeared as the best way to address the brand’s aesthetics expectations.

From a technical point of view, the atomizer offers “a guaranteed seal in the closed position with a simple and efficient quarter-turn closing system,” and “a total olfactory neutrality with zero contact between the metal and the fragrance as well as the atomizer bulb and the fragrance”, states Aptar Beauty + Home.

The eau de parfum 100ml format is available in a limited edition at Diptyque stores since September 4, 2014.

Narciso Rodriguez

For the holiday season, Narciso Rodriguez is offering a limited edition of its iconic fragrance. This version of “For Her” in eau de parfum and eau de toilette sold exclusively at Sephora stores.

For this festive edition, Narciso rodriguez has opted for the Aptar Beauty + Home atomizer for the perfuming gesture and a new beauty experience. The brand’s aim was to offer an atomizer which can adapt naturally to the classic and unique “For her” bottle without compromising on total reliability and perfect seal.

The limited “For her” festive edition is available in a 75-ml format for eau de parfum (pink bottle) and eau de toilette (black bottle) and sold exclusively at Sephora, since September 15, 2014.

© 2014 - Premium Beauty News -
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