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Aptar partners with IBMG’s Uplink marketplace to better serve indie beauty brands

Aptar Beauty + Home is the first supplier of personal care dispensing solutions to partner as a verified vendor with Uplink, a market place launched by the Indie Beauty Media Group (IBMG) to provide indie beauty brands with information and direct service from suppliers.

Officially launched September 4, 2018, the Uplink platform was created by IBMG as a solution to meet the needs of small brands - assisting small business owners and founders with finding qualified partners to help their brands grow. Uplink provides a directory of suppliers and solution providers for brands, where they are able to submit RFQ or contact them directly for more information.

Uplink aims to become a trusted resource where beauty entrepreneurs can find quality providers quickly. “Knowing that a vendor has gone through a verification process by a trusted third-party gives you extra confidence,” explains IBMG co-founder Jillian Wright.

The Uplink directory provides solutions across six major functional vertical for new businesses: manufacturing and production; public relations and influencers; strategy, marketing and branding; logistics, distribution and sales; business operations; and technology and technical development.

We recognize the importance of meeting emerging brands where they are, and providing the broad product range and level of support all of our valued customers receive. Being a Verified Vendor on Uplink opens a gateway of communication whereas brands may not have known we were accessible in the past. We look forward to working with them,” said Eloi Fernandes, General Manager, Aptar Beauty, North America.

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