For the 8th generation of its Double Serum, Clarins entrusted Aptar Beauty + Home for the production of an innovative new packaging.
Usually presented as the Clarins brand’s most iconic product, Double Serum consists in a double hydric and lipidic formula, highly concentrated in plant active ingredients (20 in total) claiming effective anti-ageing and radiance results on the skin. The formulation is presented in a pack specifically designed to preserve these ingredients and optimise their effectiveness.
New push button
The latest generation of the packaging was developed exclusively for Clarins by Aptar Beauty + Home, after a long joint collaboration and research process with the brand’s teams, with the aim to offer “a unique delivery system guaranteeing the purity of each formula. It triggers the mixing process and delivers, in a single pump, just the right dose of the double skincare to apply to the face.”
Equipped with a new patented push button, the new can also be simply rotated to offer the consumer a different dose to match her needs, while controlling the amount of the two formulas each time the product is used.