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Industry buzz

Aptar dresses up the tube of Balenciaga’s new perfume

For its new fragrance, Florabotanica, Balenciaga chose to transform the dip tube into a real decorative element, a continuation of the cap and the pump.

To capture the essence of flowers, the creator designed an oversized tube inserted into the bottle in the style of a laboratory test tube. Thanks to Aptar beauty + home, we could take the project through to completion,” said a spokesperson at Coty Prestige, which manages the perfume license.

Indeed, Aptar beauty + home has developed an original and innovative packaging solution for the VP4 perfume pump by creating an over-tube in black and white stripes which extends into the bottle itself, as a continuation of the cap and pump decoration.

The decoration of this PP tube was achieved through a bi-injection process, guaranteeing product compatibility. The technical challenge consisted in obtaining a meticulously clean visual impact between each ring as well as the perfect verticality after assembly.

© 2012 - Premium Beauty News -
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