Cha Ling is an independent startup company created and led by Guerlain’s CEO Laurent Boillot, that has been developed in complete secrecy for over three years.
Cha Ling has been instituting their « Made in France » expertise on consumers, while preserving their Chinese DNA, since 8th January 2016. The product line (creams, fragrances and serums etc.) has been created using tea from the Yunnan region, the green lung of China.
The brand’s designers wanted recyclable packaging and to meet this requirement the teams at Aptar Beauty + Home have proposed their latest EvoClassic solutions.
« EvoClassic meets the brand’s needs thanks to its classic, robust design but also because it has been created using recyclable materials with a thin lining, limiting the amount of plastic used. The EvoClassic solution comes in a standard plastic version that can be metallized for brands requiring more premium positioning. The copper-coloured metallized effect on the actuator and collar chosen for the package provides a simple look that is very on-trend, » states Aptar Beauty + Home.
The clear cap means that the EvoClassic locking actuator is visible meaning it is doubly safe. It is a great challenge for Aptar Beauty + Home to be a part of this adventure with this fine emerging company.