Enriched by new variations addressing consumer demands for premiumization and sustainability, Aptar Beauty + Home’s Essencia range is now available on a global scale, with manufacturing and customization facilities in Europe, but also in the Americas and Asia to ensure optimal lead times, agility and scalability.
“The masstige market has its own specificities. Fragrance brands in this segment need accessible, more sustainable solutions with premium aesthetics. Essencia is inspired by prestige contemporary codes, driven by sustainability and empowered by best-in- class technical and design expertise. A robust industrial footprint allows us to deliver this essential solution to brands around the world,” explains Xavier Joseph, Vice President, Global Marketing and Innovation, Aptar Beauty + Home.
Multiple variations available
From a sensual long-lasting spray to on- the-go fragrance packaging, multiple variations are available with a choice of dosages of 70, 100 or 130ml per stroke, delivered in the brand’s chosen spray pattern.
Besides the Classic spray, four variations are available including:
– ESSENCIA BLOOM offers a generous diffusion for a mist of essential elegance. Bloom produces a soft, wide, continuous spray, three times longer than the Classic, for an exuberant fragrance experience.
– ESSENCIA SCREW is adapted for reuse and refill. Optimized for in-store or at-home refilling, an inner plastic ring ensures a pleasant and silent unscrewing gesture. At the end of its life, the pump can be recycled together with the glass bottle, for ease of recycling.
– ESSENCIA SLP (SUPER LOW PROFILE) is a small, discreet spray. SLP’s low profile enhances subtle fragrance packaging designs.
– ESSENCIA ON-THE-GO is a portable essential. Designed for 10 and 15ml bottles, this slim, elegant pump is the perfect companion for on-the-go fragrance packaging.
Essencia’s design and finishing is adaptable to any brand image - tailored solutions can be created with custom features and decoration on the collar, actuator and cap.
