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Aptar Beauty + Home chosen by Lionel de Benetti for its new brand

Lionel de Benetti, the former General Manager of the Clarins research laboratories, has just created his first facial skincare product sold under his own name. He has chosen to join forces with Aptar Beauty + Home in this new adventure.

Lionel de Benetti’s main aim was to devise a product to suit all skin types, whatever their age and level of sensitivity. This choice meant using a high concentration of the main active ingredients, which in turn need to be protected while the product is being used as they are susceptible to oxidization. This is why he opted for Aptar Beauty + Home’s airless system.

This facial skincare product requires an airless container to ensure that the product does not come into contact with an atmosphere where oxidization is possible. The tests carried out by Aptar Beauty + Home have convinced me that its dispensing system will protect it from any risk of contamination”, he explains.

Lionel de Benetti has decided to go for simplicity for his first facial skincare product, choosing the see-through 40 ml version of the Irresistible packaging range.

Thanks to its unique airless technology, Irresistible offers the greatest cosmetic brands a complete dispensing system that has been developed for the most sensitive formulas. Its multi-layer hermetic pocket-sized bottle and dispensing system prevent retro-contamination, providing high performance, double protection against all exterior contamination, guaranteeing perfect hygiene,” adds Aptar.

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