The new collaboration between Shiseido and Aptar has delivered a technological advance unprecedented in the history of perfumery. The result of a full year’s intense work on materials, molds, forms and textures, l’Eau d’Issey the iconic fragrance from Issey Miyake, is now available in a revolutionary double pack concept named IGO / ISTAY.
A 2-in-1 bottle
The ISTAY bottles pay tribute to the original design of L’Eau d’Issey fragrance bottles, and are intended to remain sedentary, unlike the IGO caps which complete them. Light and unbreakable, the IGO cap is ready to accompany its owner to the office, on a weekend getaway, or to the ends of the earth! Containing 20ml of fragrance and an integrated vaporizer, it clips easily on and off the ISTAY base, presenting an ideal travel format. Completely independent, it slips into a bag or suitcase, enabling one to perfume oneself anywhere, anytime.
“This exclusive product blends practicality, audacity and innovation. Its technical culmination is achieved in the women’s version of L’Eau d’Issey for which the nomadic cover cap is fitted with a spherical actuator containing a safety device to guarantee a perfect seal,” highlights Aptar.
Mechanical, aesthetic and logistical challenges
To give life to the Shiseido project, Aptar has created a high sub-assembly with a pump, flacon, push button and cap fitted with an atomizer.
The aesthetics of the final product were another technical challenge. Both the men’s and women’s IGO caps mirror the colour shades of the original fragrances - the lacquer of the men’s iteration and metallization of the women’s - while ensuring optimal performance of the aluminium, leather and silver finishing.
Eventually, “the logistical feat of associating several teams located at different industrial sites - each charged with developing the diverse elements of the system - was crucial to achieving this stunning final product,” adds Aptar.