Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Aptar: a new pump for Guerlain’s Abeille Royale Serum

The brand called upon the expertise of Aptar beauty + home to develop a new type of package for its Abeille Royale Serum.

The main challenge that Aptar beauty + home teams had to face was to replace the previous system without changing the bottle, in order to respect the product’s design.

The complete kit developed by Aptar beauty + home has a built-in Evolution engine, or Alpha engine, topped with a dedicated PCTA metallized push button actuator engraved with a bee. This is combined with a screw insert with a stopper fitted with a metallized ABS hoop.

In order to make our Abeille Royale Serum as easy as possible to use, we wanted to replace the pipette dispensing system with a more practical pump that would be easier for consumers to use. Ideal for the fluid, creamy texture of the serum, the Evolution pump met our quality requirements and was simple and easy to use, reinforcing the feeling of freshness and sensory appeal of the product,” the Guerlain Project team explains.

Aptar beauty + home said they had to resolve several technical difficulties linked to the metallization of a PCTA component exposed to the formula and to the tension of metallized surfaces (top of the push button, flat sides of the hoop) in order to guarantee a perfect finish.

Launched in the spring, Guerlain’s new packaging for its Abeille Royale Serum is available in two sizes: 30 ml (1 fl oz) and 50 ml (1.7 fl oz).

© 2013 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
Haitian crisis: The Vetiver sector under great tension

Remi Pulverail
Haitian crisis: The Vetiver sector under great tension

What about this country that has been struggling for years between natural disasters, less and less efficient politicians, poorly managed and inefficient international aid and the consequences for the fragrance industry? Without going back to the times of colonization, Haiti has suffered in recent years from several phenomena that (...)

read more
E-shop - latest publications
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies