gallery - April beauty trends
New skincare routines, new vegan mascaras and new mouth-watering beauty treats: there are plenty innovations for this month!
Tatcha The Dewy Skin Cream
Tatcha’s new ‘Dewy Skin Cream’ features Japanese purple rice to help the complexion recover from the stress of pollution and UV exposure, while Okinawa algae and hyaluronic acid keep the skin hydrated.
Exfoliation according to Bliss
Bliss’s new ‘Jelly Glow Peel’ is a gentle exfoliator with a hydrating jelly base featuring pineapple and papaya enzymes to loosen dead skin cells, which are then whisked away by plant-based fibers.
Pixi bets on steam
Pixi’s new ‘In-Shower Steam Facial’ is designed for use in the shower, where it will warm up upon application, transforming into an oil-like texture.
Watermelon Glow Ultra-Fine Mist
Glow Recipe has come up with a new ‘Watermelon Glow Ultra-Fine Mist’ combining 84% watermelon, hyaluronic acid, and hibiscus AHAs for an instant refresh.
A light-activated skin care innovation by Dermalogica
Dermalogica’s new ‘Prisma Protect SPF15’ is ‘light-activated’, meaning it uses visible light to boost the skin’s luminosity, while also protecting against pollution and UV damage, and keeping the complexion hydrated.
‘Big Ego Vegan Mascara’ by Tarte
Tarte’s new ‘Big Ego Vegan Mascara,’ claims to keep lashes lifted and fully-loaded for 16 hours. A formula containing Babassu, glycerin and Vitamin B5 helps to keep lashes hydrated, soothed and moisturized, while sunflower seed wax keeps them looking naturally thick.
Milk’s new waterproof mascara
Vegan cosmetics brand Milk Makeup is stepping up its mascara game, with its new ‘Kush Waterproof Mascara’. The launch features a CBD oil-infused formula that uses plant-derived oil for flake-free, healthy-looking lashes.
Tacos-inspired make-up
Already famous for their ‘Pizza Palette,’ Glamlite Cosmetics may just be about to break barriers with its upcoming ‘Viva Taco Palette’ inspired from Mexico’s culinary scene.
Sugar Rush targets vegan Gen Z shoppers
Tarte Cosmetics’ sister brand Sugar Rush, a vegan-friendly aimed at Gen Z shoppers on a budget, offers a 17-piece series of colour cosmetics and skincare products, including a whipped body butter titled ‘Cake Butter’ that resembles frosting and smells like cake pops.
Etude House’s Kit-Kats
K-beauty brand Etude House new mouth-watering ‘Play Color Eyes Kit-Kat’ eyeshadow palettes was launched in two flavors: ‘Original’ and ‘Strawberry Tiramisu’. Each palette features six shades and comes presented in packaging that is almost identical to the popular chocolate biscuit.
Etude House’s Kit-Kats
K-beauty brand Etude House new mouth-watering ‘Play Color Eyes Kit-Kat’ eyeshadow palettes was launched in two flavors: ‘Original’ and ‘Strawberry Tiramisu’. Each palette features six shades and comes presented in packaging that is almost identical to the popular chocolate biscuit.
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