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Industry buzz

Apollo’s silicone brush: more foam and deeper skin cleansing

According to Quadpack, its exclusive distributor in Europe, Australia and New Zealand, Apollo’s Silicone Brush Pump induces new gestures and offers a brand new sensation. It generates “a luxurious, soft-textured foam,” for deep cleansing treatments. No more need of “creams, lotions or wipes.

The smooth silicone applicator, from the Korean specialist of pumps and sprays, is ideal for foaming facial washes or purifying cleansers. The pump thus dispenses “a silky soft and easy to apply product, as well as visually appealing, instantly upgrading perceived value.

Apollo’s patented foamer technology keeps the formula separate from metal parts for enhanced product integrity. The pump delivers 0.8 cc of liquid per stroke and features an attractive curved closure and an overcap that safeguards hygiene and avoids accidental dispensing. To use, the pump is unlocked by a simple twist. A foaming dose of the product is applied directly onto the skin in circular movements. The silicone brush applicator can then be removed and washed, for hygienic usage.

With a relatively low MOQ for custom shapes and a host of decorating options including aluminium collars, this foam pump becomes a viable proposition for bespoke packs with real shelf appeal,” says Quadpack.

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