The German natural cosmetics brand has launched a new men’s grooming range using special ingredients such as gin and natural taurine.
The products also have environmentally friendly packaging in line with Annemarie Börlind sustainable commitment. The tubes are made of PCR (Post-Consumer Recycled) material which is recycled plastic.
“With the environmentally friendly packaging we want to protect our most important asset - nature”, says Robin Bielefeld, Head of Purchasing at Börlind GmbH.
The Men series include several grooming products including a 2-in-1 Cleanser Face & Body tube and Eye Cream tube, both made from PCR.
PCR Ultimate tube from Albéa
The brand has chosen the PCR Ultimate reference from Albéa which integrates in the sleeve a mix between PCR and a bio-sourced material.
This is the first time Annemarie Börlind brand uses PCR in her cosmetic beauty range. Albéa is so thrilled to partner with Annemarie Börlind on her first Men care series made of sustainable material.