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Anne Aime

Beauty: B2B selling has become more complex

Beauty: B2B selling has become more complex

As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in...

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

Which digital strategy for cosmetic ingredient suppliers?

Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers?...

Online sales: What digital strategy for cosmetic brands?

Online sales: What digital strategy for cosmetic brands?

Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...

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Anne Aime

Digital transition expert

From key accounts of the traditional economy to the pioneers of the French web, Aime Anne knows the different cultural, organizational and economic aspects of businesses struggling with the digital revolution.

In 1998, she began her career at a French Internet industry pioneer group, (Nomade.fr-Liberty Surf) where she headed the Business Development Department.

In 2001, at a BtoB software editor, she discovered “traditional” economy and implemented change management methods. As of 2006, she implements innovative working methods, based on Users Experience, within the company Nealite - PwC.

In 2010, she created 2Way Consulting, a consulting firm specializing in digital marketing, as a competitiveness tool within B2B environments. More than tools themselves, she is convinced that the main challenge of the digital transition is usage value. That’s why she created the DiVA (Digital Value Added) method, to remove cultural impediments, to put visions in line and to ensure digital creates added value.

More information at: 2Way Consulting

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Semi-permanent gel polish in retail: a revolution in the nail industry

Semi-permanent gel polish in retail: a revolution in the nail industry

Prevention: The new strategy to soothe the effects of time

Prevention: The new strategy to soothe the effects of time

FOCUS

First edition of Cosmoprof North America Miami welcomed 19,000 visits

First edition of Cosmoprof North America Miami welcomed 19,000 visits

Cosmoprof North America Miami concluded its inaugural edition with what the organizers described as a “resounding...

Beautystreams’ top beauty innovations in review 2023

Beautystreams' top beauty innovations in review 2023

2023 was marked by novelty across the beauty industry. As we count down to the end of the year, revisit some of the most notable...

Semi-permanent gel polish in retail: a revolution in the nail...

Semi-permanent gel polish in retail: a revolution in the nail industry

In the world of nail makeup, a major trend has emerged in the last 10 years, shaking the very foundations of the traditional nail...

Beauty Packaging Innovation - February 2024

Beauty Packaging Innovation - February 2024

The latest Luxe Pack and Paris Packaging Week trade shows have once again focused on solutions aimed at reducing the environmental...

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