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Anne Aime

Beauty: B2B selling has become more complex

Beauty: B2B selling has become more complex

As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in...

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

Which digital strategy for cosmetic ingredient suppliers?

Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers?...

Online sales: What digital strategy for cosmetic brands?

Online sales: What digital strategy for cosmetic brands?

Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...

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Anne Aime

Digital transition expert

From key accounts of the traditional economy to the pioneers of the French web, Aime Anne knows the different cultural, organizational and economic aspects of businesses struggling with the digital revolution.

In 1998, she began her career at a French Internet industry pioneer group, (Nomade.fr-Liberty Surf) where she headed the Business Development Department.

In 2001, at a BtoB software editor, she discovered “traditional” economy and implemented change management methods. As of 2006, she implements innovative working methods, based on Users Experience, within the company Nealite - PwC.

In 2010, she created 2Way Consulting, a consulting firm specializing in digital marketing, as a competitiveness tool within B2B environments. More than tools themselves, she is convinced that the main challenge of the digital transition is usage value. That’s why she created the DiVA (Digital Value Added) method, to remove cultural impediments, to put visions in line and to ensure digital creates added value.

More information at: 2Way Consulting

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Luxe Pack Monaco reschedules dates to November 30-December 2

Luxe Pack Monaco reschedules dates to November 30-December 2

Originally scheduled from 28 to 30 September 2020, the trade show dedicated to high-end and luxury packaging is now...

Supply chain innovations
Interview: What is ANJAC's Corporate Social Responsibility?

Interview: What is ANJAC’s Corporate Social Responsibility?

Reaching new horizons in skin care

Reaching new horizons in skin care

experts

What’s the future of independent beauty brands?

What's the future of independent beauty brands?

In the wake of the confirmation by Spanish fashion and fragrances group Puig that it is set to acquire a majority stake in the UK-based...

Interview: What is ANJAC’s Corporate Social Responsibility?

Interview: What is ANJAC's Corporate Social Responsibility?

Specializing in the development and manufacture of products and solutions for health, hygiene, and beauty markets, the ANJAC Health...

Cosmetic ingredients - May 2020

Cosmetic ingredients - May 2020

In today’s very particular context, all of us at Premium Beauty News have been busy following for you how the cosmetics industry is...

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