Sign in!
World class news for the beauty and cosmetics industries

Anne Aime

Beauty: B2B selling has become more complex

Beauty: B2B selling has become more complex

As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in...

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

Which digital strategy for cosmetic ingredient suppliers?

Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers?...

Online sales: What digital strategy for cosmetic brands?

Online sales: What digital strategy for cosmetic brands?

Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...

latest news

Anne Aime

Digital transition expert

From key accounts of the traditional economy to the pioneers of the French web, Aime Anne knows the different cultural, organizational and economic aspects of businesses struggling with the digital revolution.

In 1998, she began her career at a French Internet industry pioneer group, (Nomade.fr-Liberty Surf) where she headed the Business Development Department.

In 2001, at a BtoB software editor, she discovered “traditional” economy and implemented change management methods. As of 2006, she implements innovative working methods, based on Users Experience, within the company Nealite - PwC.

In 2010, she created 2Way Consulting, a consulting firm specializing in digital marketing, as a competitiveness tool within B2B environments. More than tools themselves, she is convinced that the main challenge of the digital transition is usage value. That’s why she created the DiVA (Digital Value Added) method, to remove cultural impediments, to put visions in line and to ensure digital creates added value.

More information at: 2Way Consulting

Follow us
FOCUS

The 34th edition of Luxe Pack Monaco is postponed to September 2021

The 34th edition of Luxe Pack Monaco is postponed to September 2021

IDICE, the organiser of all Luxe Pack shows worldwide, today announced the postponement of the 2020 edition of the...

Supply chain innovations
CODIF continues to invest in sustainability

CODIF continues to invest in sustainability

Natural hair styling: From sustainability to purpose

Natural hair styling: From sustainability to purpose

experts

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...

CODIF continues to invest in sustainability

CODIF continues to invest in sustainability

Last year, Romuald Vallée, the Director of CODIF Technologie Naturelle, gave the following figures: 42% of waste is recycled or reused,...

Cosmetic Ingredients - October 2020

Cosmetic Ingredients - October 2020

Cosmetics viewed as clean or natural have become a growth driver on the market, and no doubt the new post-COVID era will strengthen...

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
accept