Anne Aime
Beauty: B2B selling has become more complex
As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in...
Social networks and sales people: a powerful, yet unexploited lever
Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...
Which digital strategy for cosmetic ingredient suppliers?
If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers?...
Online sales: What digital strategy for cosmetic brands?
Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...