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Anne Aime

Beauty: B2B selling has become more complex

Beauty: B2B selling has become more complex

As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in...

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

Which digital strategy for cosmetic ingredient suppliers?

Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers?...

Online sales: What digital strategy for cosmetic brands?

Online sales: What digital strategy for cosmetic brands?

Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...

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Anne Aime

Digital transition expert

From key accounts of the traditional economy to the pioneers of the French web, Aime Anne knows the different cultural, organizational and economic aspects of businesses struggling with the digital revolution.

In 1998, she began her career at a French Internet industry pioneer group, (Nomade.fr-Liberty Surf) where she headed the Business Development Department.

In 2001, at a BtoB software editor, she discovered “traditional” economy and implemented change management methods. As of 2006, she implements innovative working methods, based on Users Experience, within the company Nealite - PwC.

In 2010, she created 2Way Consulting, a consulting firm specializing in digital marketing, as a competitiveness tool within B2B environments. More than tools themselves, she is convinced that the main challenge of the digital transition is usage value. That’s why she created the DiVA (Digital Value Added) method, to remove cultural impediments, to put visions in line and to ensure digital creates added value.

More information at: 2Way Consulting

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"IL Cosmetics has made a statement with its innovations," Aurélie Ignaccolo

"IL Cosmetics has made a statement with its innovations," Aurélie Ignaccolo

Calybiota Bio, a microbiota balance active ingredient

Calybiota Bio, a microbiota balance active ingredient

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Édition Spéciale by Luxe Pack: Sustainable premium packaging under the spotlight

Édition Spéciale by Luxe Pack: Sustainable premium packaging under the spotlight

Édition Spéciale by Luxe Pack, the trade show dedicated to sustainable premium packaging, will be held on 31st May...

China’s Safety and Technical Standard for Cosmetics 2022 (STSC...

China's Safety and Technical Standard for Cosmetics 2022 (STSC 2022)

China National Institutes for Food and Drug Control is inviting public submissions regarding the draft of the Safety and Technical...

"IL Cosmetics has made a statement with its innovations," Aurélie...

"IL Cosmetics has made a statement with its innovations," Aurélie Ignaccolo

The Luxembourg-based group hit the ground running at Cosmopack Bologna, presenting an impressive number of innovations in all its...

Cosmetic Ingredients - April 2022

Cosmetic Ingredients - April 2022

After two years marked by a pandemic and a succession of unprecedented global lockdowns, the face of the global cosmetics market has...

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