Sign up!
World class news for the beauty and cosmetics industries

Anne Aime

Beauty: B2B selling has become more complex

Beauty: B2B selling has become more complex

As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in...

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

Which digital strategy for cosmetic ingredient suppliers?

Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers?...

Online sales: What digital strategy for cosmetic brands?

Online sales: What digital strategy for cosmetic brands?

Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...

latest news

Anne Aime

Digital transition expert

From key accounts of the traditional economy to the pioneers of the French web, Aime Anne knows the different cultural, organizational and economic aspects of businesses struggling with the digital revolution.

In 1998, she began her career at a French Internet industry pioneer group, (Nomade.fr-Liberty Surf) where she headed the Business Development Department.

In 2001, at a BtoB software editor, she discovered “traditional” economy and implemented change management methods. As of 2006, she implements innovative working methods, based on Users Experience, within the company Nealite - PwC.

In 2010, she created 2Way Consulting, a consulting firm specializing in digital marketing, as a competitiveness tool within B2B environments. More than tools themselves, she is convinced that the main challenge of the digital transition is usage value. That’s why she created the DiVA (Digital Value Added) method, to remove cultural impediments, to put visions in line and to ensure digital creates added value.

More information at: 2Way Consulting

Follow us
Make-up sponges: how to get out of 100% petrochemicals?

Make-up sponges: how to get out of 100% petrochemicals?

Connecting skin and wellness through cosmetic innovations

Connecting skin and wellness through cosmetic innovations

FOCUS

Luxe Pack Los Angeles 2023 to focus on packaging creativity and sustainability

Luxe Pack Los Angeles 2023 to focus on packaging creativity and sustainability

Still in the wave of a successful comeback event in early 2022, Luxe Pack Los Angeles, the trade show for creative...

Anti-pollution claims (2/2): in-vitro and ex-vivo assays

Anti-pollution claims (2/2): in-vitro and ex-vivo assays

The stress induced by the pollution can increase the formation of glycated products at the several layers of the skin. It produces the...

Make-up sponges: how to get out of 100% petrochemicals?

Make-up sponges: how to get out of 100% petrochemicals?

The development of more responsible beauty sponges, expected by customers, is a major challenge for the cosmetic accessories industry,...

Cosmetic Ingredients - April 2022

Cosmetic Ingredients - April 2022

After two years marked by a pandemic and a succession of unprecedented global lockdowns, the face of the global cosmetics market has...

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
accept