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Anne Aime

Beauty: B2B selling has become more complex

Beauty: B2B selling has become more complex

As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in...

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

Which digital strategy for cosmetic ingredient suppliers?

Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers?...

Online sales: What digital strategy for cosmetic brands?

Online sales: What digital strategy for cosmetic brands?

Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...

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Anne Aime

Digital transition expert

From key accounts of the traditional economy to the pioneers of the French web, Aime Anne knows the different cultural, organizational and economic aspects of businesses struggling with the digital revolution.

In 1998, she began her career at a French Internet industry pioneer group, (Nomade.fr-Liberty Surf) where she headed the Business Development Department.

In 2001, at a BtoB software editor, she discovered “traditional” economy and implemented change management methods. As of 2006, she implements innovative working methods, based on Users Experience, within the company Nealite - PwC.

In 2010, she created 2Way Consulting, a consulting firm specializing in digital marketing, as a competitiveness tool within B2B environments. More than tools themselves, she is convinced that the main challenge of the digital transition is usage value. That’s why she created the DiVA (Digital Value Added) method, to remove cultural impediments, to put visions in line and to ensure digital creates added value.

More information at: 2Way Consulting

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Resulook: Let your eyes speak

Resulook: Let your eyes speak

Aptar Reboul, 100 years of inspiring lipstick innovation

Aptar Reboul, 100 years of inspiring lipstick innovation

FOCUS

MakeUp and Luxe Pack return in L.A. to their historical dates in February

MakeUp and Luxe Pack return in L.A. to their historical dates in February

With the Los Angeles Convention Center having offered them a last-minute February slot, the organizers of MakeUp in...

The scientific evaluation of emotions

The scientific evaluation of emotions

The study of emotions has won over cosmetics for a few years now with first the evaluation of well-being by quality-of-life...

Resulook: Let your eyes speak

Resulook: Let your eyes speak

Today, the emphasis on eyes in the beauty business is greater than ever due to mask wearing brought on by the pandemic. Healthy, fuller...

Cosmetic Ingredients - October 2021

Cosmetic Ingredients - October 2021

As a result of the various confinements, new skincare practices have emerged, often inspired by Japanese concepts. Our vision of beauty...

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