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Anne Aime

Beauty: B2B selling has become more complex

Beauty: B2B selling has become more complex

As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in the...

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

Which digital strategy for cosmetic ingredient suppliers?

Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers? Anne...

Online sales: What digital strategy for cosmetic brands?

Online sales: What digital strategy for cosmetic brands?

Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...

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Anne Aime

Digital transition expert

From key accounts of the traditional economy to the pioneers of the French web, Aime Anne knows the different cultural, organizational and economic aspects of businesses struggling with the digital revolution.

In 1998, she began her career at a French Internet industry pioneer group, (Nomade.fr-Liberty Surf) where she headed the Business Development Department.

In 2001, at a BtoB software editor, she discovered “traditional” economy and implemented change management methods. As of 2006, she implements innovative working methods, based on Users Experience, within the company Nealite - PwC.

In 2010, she created 2Way Consulting, a consulting firm specializing in digital marketing, as a competitiveness tool within B2B environments. More than tools themselves, she is convinced that the main challenge of the digital transition is usage value. That’s why she created the DiVA (Digital Value Added) method, to remove cultural impediments, to put visions in line and to ensure digital creates added value.

More information at: 2Way Consulting

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Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

GEKA Roctool technology lifts the aesthetics and quality of beauty packaging

GEKA Roctool technology lifts the aesthetics and quality of beauty packaging

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In Bologna, Cosmoprof wraps up its 56th edition with a 4.5% rise in visitors

In Bologna, Cosmoprof wraps up its 56th edition with a 4.5% rise in visitors

Cosmoprof Worldwide Bologna concluded on a high note. The show has closed its 56th edition with a 4.5% increase in...

Texture design for innovation in complexion products

Texture design for innovation in complexion products

Dating back to ancient Greece, foundation has constantly been reinvented to meet consumer demands. There are ‘classic’ foundations:...

Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

Embracing Longevity: Holistic Solutions for a Changing Beauty Landscape

As life expectancy rises, consumer priorities are evolving, pushing the beauty industry to adapt. Today’s consumers seek more than just...

Cosmetic Ingredients - April 2025

Cosmetic Ingredients - April 2025

The 2025 edition of in-cosmetics Global, which will be held in Amsterdam from April 08 to 10, 2025, will once again be an opportunity for...

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