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Anne Aime

Beauty: B2B selling has become more complex

Beauty: B2B selling has become more complex

As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in...

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

Which digital strategy for cosmetic ingredient suppliers?

Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers?...

Online sales: What digital strategy for cosmetic brands?

Online sales: What digital strategy for cosmetic brands?

Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...

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Anne Aime

Digital transition expert

From key accounts of the traditional economy to the pioneers of the French web, Aime Anne knows the different cultural, organizational and economic aspects of businesses struggling with the digital revolution.

In 1998, she began her career at a French Internet industry pioneer group, (Nomade.fr-Liberty Surf) where she headed the Business Development Department.

In 2001, at a BtoB software editor, she discovered “traditional” economy and implemented change management methods. As of 2006, she implements innovative working methods, based on Users Experience, within the company Nealite - PwC.

In 2010, she created 2Way Consulting, a consulting firm specializing in digital marketing, as a competitiveness tool within B2B environments. More than tools themselves, she is convinced that the main challenge of the digital transition is usage value. That’s why she created the DiVA (Digital Value Added) method, to remove cultural impediments, to put visions in line and to ensure digital creates added value.

More information at: 2Way Consulting

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Geka launches shadow printing service for standout cosmetics packaging

Geka launches shadow printing service for standout cosmetics packaging

All about EPIONINE Bio, Expanscience's new well-being active ingredient

All about EPIONINE Bio, Expanscience’s new well-being active ingredient

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Édition Spéciale by Luxe Pack, will be back in Paris on 7-8 June 2023

Édition Spéciale by Luxe Pack, will be back in Paris on 7-8 June 2023

The trade show dedicated to sustainable premium packaging will host 79 exhibitors on 7 and 8 June 2023, at the...

UV skin care boom in South Asia

UV skin care boom in South Asia

ZAP Beauty Index 2023 (ZAP is one of Indonesia’s leading beauty clinic) show that Indonesian beauty routine has evolved from 3 products...

Geka launches shadow printing service for standout cosmetics...

Geka launches shadow printing service for standout cosmetics packaging

Just like delivering stunning looks, beauty products need to stand out on the shelf: Geka, the Beauty brand of medmix, has launched its...

Cosmetic Ingredients - March 2023

Cosmetic Ingredients - March 2023

The quest for “in-and-out” beauty is gradually gaining ground in Europe, North America, and Brazil. This form of holistic beauty is meant...

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