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Anne Aime

Beauty: B2B selling has become more complex

Beauty: B2B selling has become more complex

As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in...

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

Which digital strategy for cosmetic ingredient suppliers?

Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers?...

Online sales: What digital strategy for cosmetic brands?

Online sales: What digital strategy for cosmetic brands?

Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...

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Anne Aime

Digital transition expert

From key accounts of the traditional economy to the pioneers of the French web, Aime Anne knows the different cultural, organizational and economic aspects of businesses struggling with the digital revolution.

In 1998, she began her career at a French Internet industry pioneer group, (Nomade.fr-Liberty Surf) where she headed the Business Development Department.

In 2001, at a BtoB software editor, she discovered “traditional” economy and implemented change management methods. As of 2006, she implements innovative working methods, based on Users Experience, within the company Nealite - PwC.

In 2010, she created 2Way Consulting, a consulting firm specializing in digital marketing, as a competitiveness tool within B2B environments. More than tools themselves, she is convinced that the main challenge of the digital transition is usage value. That’s why she created the DiVA (Digital Value Added) method, to remove cultural impediments, to put visions in line and to ensure digital creates added value.

More information at: 2Way Consulting

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From the beauty of lips to the beauty of nature: Aptar Reboul's lipstick

From the beauty of lips to the beauty of nature: Aptar Reboul’s lipstick

 Metsä Board develops packaging solutions for today and into the future

Metsä Board develops packaging solutions for today and into the future

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Tradeshows: Luxe Pack and MakeUp return to Shanghai in April 2021

Tradeshows: Luxe Pack and MakeUp return to Shanghai in April 2021

Luxe Pack Shanghai and MakeUp in Shanghai, which are among the few trade fairs in the sector to be held in 2020,...

2020’s most disruptive beauty innovations and what to expect in...

2020's most disruptive beauty innovations and what to expect in 2021

Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for...

From the beauty of lips to the beauty of nature: Aptar Reboul’s...

From the beauty of lips to the beauty of nature: Aptar Reboul's lipstick

Aptar Reboul, a recognised leader in the field of prestige lipsticks, is taking advantage of the current sanitary period to consolidate...

Cosmetic Ingredients - October 2020

Cosmetic Ingredients - October 2020

Cosmetics viewed as clean or natural have become a growth driver on the market, and no doubt the new post-COVID era will strengthen...

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