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World class news for the beauty and cosmetics industries

Anne Aime

Beauty: B2B selling has become more complex

Beauty: B2B selling has become more complex

As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in...

Social networks and sales people: a powerful, yet unexploited lever

Social networks and sales people: a powerful, yet unexploited lever

Beyond brand communication targeted at consumers, an advanced use of social networks also represents a simple and quick way for sales...

Which digital strategy for cosmetic ingredient suppliers?

Which digital strategy for cosmetic ingredient suppliers?

If digital strategy is a key issue for most cosmetic brands, what about their suppliers, and in particular ingredient manufacturers?...

Online sales: What digital strategy for cosmetic brands?

Online sales: What digital strategy for cosmetic brands?

Online selling appears sometimes for young perfume and cosmetic brands as the best mean to overcome difficulties in accessing an...

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Anne Aime

Digital transition expert

From key accounts of the traditional economy to the pioneers of the French web, Aime Anne knows the different cultural, organizational and economic aspects of businesses struggling with the digital revolution.

In 1998, she began her career at a French Internet industry pioneer group, (Nomade.fr-Liberty Surf) where she headed the Business Development Department.

In 2001, at a BtoB software editor, she discovered “traditional” economy and implemented change management methods. As of 2006, she implements innovative working methods, based on Users Experience, within the company Nealite - PwC.

In 2010, she created 2Way Consulting, a consulting firm specializing in digital marketing, as a competitiveness tool within B2B environments. More than tools themselves, she is convinced that the main challenge of the digital transition is usage value. That’s why she created the DiVA (Digital Value Added) method, to remove cultural impediments, to put visions in line and to ensure digital creates added value.

More information at: 2Way Consulting

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Primary packaging company Baralan introduces new Biobased Packaging Series

Primary packaging company Baralan introduces new Biobased Packaging Series

IL Cosmetics successfully continues building its make-up business

IL Cosmetics successfully continues building its make-up business

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Luxe Pack Monaco is back. What will it look like?

Luxe Pack Monaco is back. What will it look like?

While trade shows are reopening their doors in Europe, the Luxe Pack teams are preparing to welcome back luxury...

USA: Drop the mask!

USA: Drop the mask!

With the world re-opening, and those who have been vaccinated dropping their masks in the US, people are feeling freer and accepting...

Primary packaging company Baralan introduces new Biobased Packaging...

Primary packaging company Baralan introduces new Biobased Packaging Series

Consumers are increasingly looking for products that meet their expectations with particular ethical and environmental needs and...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

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